Course Details

  • Course Code: OS-BL-SME-12M
  • Mode of Delivery: Onsite
  • Duration: 12 Months
  • Price: On Request

Social Media Executive

Course Overview

The aim of this program is to make the learner a well-rounded Social Media Executive who will be able to effectively use social media to regularly engage people, build an audience and enhance business opportunities by using business tools to raise brand awareness and also get new customers, leads and sales for a business.

This course is intended for participants who wish to work as Social Media Executives at the entry level.

  • Proficient in English language (Equivalent to B1-B2 as per CEFR level)
  • Minimum age-18Y+

Successful candidates will receive a certificate issued by National Training Institute LLC (NTI), attested by the Ministry of Higher Education.

Other Details

Module 1         Induction

Module 2         Understanding of Social Media Channels

Module 3         English Language Training

Module 4         Basic Calculations

Module 5         Communication Skills

Module 6         Effective Presentations

Module 7         Technical Knowledge

Module 8         Analytical Skills

Module 9         Copywriting Skills

Module 10       Photoshop and Dreamweaver

Module 11       PowerPoint Presentation and Excel

Module 12       Savy with Internet and Technology

Module 13       Business Writing Skills

Module 14       Time Management

Module 15       Human Relations and cross culture communication in a workplace

Module 16       Managing Customer Relations

Module 17       Introduction to Social Responsibility and Organization Structure

Module 18       Arabic Language Skills

Module 19       Arabic and English Keyboarding Skills

Upon successful completion of this course, the participants will be able to:

  • Achieve a Pre-Intermediate level in English Language
  • Perform Numeric Calculations
  • Refine their written as well as verbal communication skills
  • Refine their written and verbal Arabic language skills
  • Describe the use of Social Media Channels
  • Create static and dynamic social media Pages
  • Use Business Analytical Skills of various Social Media tools
  • Use MS PowerPoint and MS Excel
  • Demonstrate Internet and Technology Savy efficiency
  • Create flyers and leaflets using Photoshop and WordPress
  • Use Copyrighting skills to write content
  • Demonstrate typing skills in both English and Arabic
Instructor led – Classroom training