Course Details

  • Course Code: VR-BL-DMS-5D
  • Mode of Delivery: Virtual
  • Duration: 5 Days
  • Price: On Request

Development of Marketing & Selling Skills

Course Overview

The Development of Marketing & Selling Skills course enables participants to acquire all the key skills necessary to run a successful company and become a successful business owner. Sales, Marketing and Customer Service module is designed to enable the candidates to understand the principles of sales, branding & marketing and customer services. The three key areas required to be able to succeed in reaching their products to their target customer segment.

This course is intended for participants who wish to enhance selling and marketing skills to optimize performance at any level.

  • Proficient in English language (Equivalent to B1-B2 as per CEFR level)
  • Minimum age-18Y+

Successful candidates will receive a certificate issued by National Training Institute LLC (NTI), attested by the Ministry of Higher Education.Upon successful completion of this course, the participants will be able to: Identify sales approaches and actions that gets the customer to buy. Empower their influencing skills during a sales call. Discover sales strategies to achieve targets. Learn ways to get the customers express themselves to understand their needs. Develop right communication strategies to listen and respond. Describe methods to handle client reactions the right way Prevent problem situations by flexing styles. Assess client acceptance and learn to influence higher Sales. Motivate your customers, yourself and your stakeholders. Explain the marketing principles Describe the power of social media

Other Details

Partnership Selling

  • Distinguish between peddler and partnership approaches
  • Define benefits for partnering
  • Apply skills and tools to facilitate long-term partnerships
  • Provide value over and above the product
  • See the sales process from the customer’s point of view
  • Identify four personality styles and how to work best with each
  • Identify four buyer roles
  • Create rapport with customers through “mirroring” techniques

Developing Benefits

  • Tell the difference between facts, features, benefits, and “partner benefits.”
  • Tailor benefits to specific customers
  • Identify benefits for your own products or services
  • Use a formula for developing and presenting benefits
  • Present a product in terms of benefits that answer the buyer question, “What’s in it for me?”

Handling objections

  • Recognize objections by type
  • Determine which objections are productive to answer and which are not
  • Form appropriate responses to objections using a four-step procedure
  • Handle objections positively
  • Be confident in handling objections
  • Use objections to move the sale along

Closing

  • Understand what closing is and what it isn’t
  • Gauge how well you’ve carried out the whole process by your customer’s readiness to close
  • Recognize when the customer is ready to make a decision
  • Use trial closes to define closing opportunities
  • Develop closing objectives that meet needs of your customer and your need to make a sale
  • Develop a variety of approaches that facilitate customer decisions

Marketing principles

  • Essential marketing principles
  • Identifying your target Market
  • The 4p’s of Marketing (Marketing Mix) and how it is applied to your product
  • Know the difference between facts, features, benefits, of your product
  • Tailor your product benefits to specific customers
  • Identifying benefits for your own products or services
  • Present a product in terms of benefits that answer the buyer question, “What’s in it for me?”
  • Defining your value proposition (Your product differentiator and how it is communicated to the customer)
  • Communication mix of your product

What is social media?

  • Definition and background of social media
  • Mobile social media
  • Key terms to understand
  • Facebook, twitter, LinkedIn, and blogs

The power of social media

  • How social media has influenced society
  • Understanding the impact of social media
  • Social media as an important marketing tool

Creating a social media strategy

  • Determine your objectives for using social media (lead generation, PR, Marketing)
  • Who is your audience and how will you communicate them?
  • Using the proper tools and products to monitor online conversations
  • Business blogs
  • Choosing which social media are right for your needs
  • Developing unique content, positioning and voice
  • Tricks of the trade for generating word of mouth awareness
  • How to amplify content with multiple social media channels
  • Using Facebook, LinkedIn and Twitter for marketing;
  • Online video strategies

Upon successful completion of this course, the participants will be able to:

  • Identify sales approaches and actions that gets the customer to buy.
  • Empower their influencing skills during a sales call.
  • Discover sales strategies to achieve targets.
  • Learn ways to get the customers express themselves to understand their needs.
  • Develop right communication strategies to listen and respond.
  • Describe methods to handle client reactions the right way
  • Prevent problem situations by flexing styles.
  • Assess client acceptance and learn to influence higher Sales.
  • Motivate your customers, yourself and your stakeholders.
  • Explain the marketing principles
  • Describe the power of social media
Instructor led – Virtual Training