Course Details
- Course Code: OS-BL-ESS-2D
- Mode of Delivery: Onsite
- Duration: 2 Days
- Price: On Request
Effective Selling Skills
Course Overview
The Effective Selling Skills course introduces participants to tools and techniques for selling, in a way that makes it easy for buyers to buy. It is designed to build confidence when making initial contact with the potential client or customer. Participants will be able to understand the psychology and principles of buying and selling.
This training course is designed for participants who wish to enhance selling skills to optimize performance.
- Proficient in English language (Equivalent to B1 - B2 as per CERF level)
- Minimum age - 18Y+
Successful candidates will receive a certificate issued by National Training Institute LLC (NTI), attested by the Ministry of Higher Education
Other Details
Introduction to Sales
- The cycle/ process of selling
- Identification of customer requirements: Product and service
- Customer segmentation
- Cold Calling
Business Etiquette for an Effective Sales Professional
- Presenting Professional image
- Committing to deadlines
- Responding to customer inquiries
- Being Courteous
- Improving Listening skills
- Competitors
- Helping others
Effective Communication for Successful Selling
- Communication Symbols
- Fundamentals of communication
- Effective Listening
- Purpose of listening
- Critical communication factors
Customer Relationship Building
- Mutual Interest
- Asking for opinion
- Compliments
- Building Trust
By the end of the module the candidate will be able to:
- Define Selling
- List the steps of selling process
- Identify the customers buying signals
- Identify the steps in sales process to match the buying cycle
- Recognise their strengths and weaknesses about selling
- Demonstrate how to listen effectively
- Use questions to establish customer needs and opportunities
- Use techniques to introduce services as benefits to meet customers’ needs
Instructor-led training